Beats by Dre Continues its Global Domination.
Eminem and Dr. Dre reunite in Tokyo at the Apple store in Ginza on August 15 to talk to fans about the cultural phenomenon, Beats By Dr. Dre.
Photos by Jeremy Deputat
Words by TokyoTwilighter
While in Tokyo, Luke Wood (president and COO of Beats Electronics) and Dr. Dre were joined by superstar Eminem for a live Q&A session at the Apple Ginza store in Tokyo on Wednesday, August 15. The popular rapper was in town with opening act Slaughterhouse for his sold-out concerts. They performed in Osaka and Tokyo. (See video message below for a few chuckles.)
Takeover or Makeover?
To take on an industry as over saturated as the ‘audio visual arena’ takes guts, but more than that it takes a vision that can paint the bigger picture while still being rooted in the reality of legal and financial limitations. A number of auditory devices have popped up in recent years but none with the global success and pop culture trendiness as ‘Beats by Dre’.
Lead by Dr. Dre. Jimmy Iovine and Wood the brand has captured over 20% of the global market share in just under three years, an accomplishment that many ‘haters’ never thought could or would happen.
Thanks to the generous rolodexes of Iovine and Dre there has been phenomenal brand placement in music videos and tie-ups with top celebrities, but what’s made their brand consistent increase in profits possible has been the fact that the company has not created a US-centric product as many of it failed American predecessors and contemporaries have. They’ve gone for world domination.
With strategic partners in the world trend setting markets of Tokyo and Seoul, as well as consumer savvy zones such as Hong Kong, Singapore and Taipei, this global audio brand works with local leaders and icons in every significant market. And they will not stop there, the brand is recruiting and evolving as it grows to fit, expand and redefine its corner of the auditory sensory technology.
Some may call it a takeover, I see it as a creative makeover to a dull industry that needed an injection of perspective to the previously ‘geeky stereophonic culture’. Everyone’s ears deserve good sound, not just audio techs and DJs.
Tonight (August 17) the brand will host a party at celebrity hotspot Vanity Lounge in Roppongi with special guest Verbal.