@Eminem and @DrDre Reunite in Tokyo at the Ginza Apple store

 

Beats by Dre Continues its Global Domination. 

Eminem and Dr. Dre reunite in Tokyo at the Apple store in Ginza on August 15 to talk to fans about the cultural phenomenon, Beats By Dr. Dre.

Photos by Jeremy Deputat

Words by TokyoTwilighter

★★★

While in Tokyo, Luke Wood (president and COO of Beats Electronics) and Dr. Dre were joined by superstar Eminem for a live Q&A session at the Apple Ginza store in Tokyo on Wednesday, August 15.  The popular rapper was in town with opening act Slaughterhouse for his sold-out concerts.  They performed in Osaka and Tokyo.   (See video message below for a few chuckles.)

 

Takeover or Makeover?

To take on an industry as over saturated as the ‘audio visual arena’ takes guts, but more than that it takes a vision that can paint the bigger picture while still being rooted in the reality of legal and financial limitations.  A number of auditory devices have popped up in recent years but none with the global success and pop culture trendiness as ‘Beats by Dre’.

Lead by Dr. Dre. Jimmy Iovine and Wood the brand has captured over 20% of the global market share in just under three years, an accomplishment that many ‘haters’ never thought could or would happen.

Thanks to the generous rolodexes of Iovine and Dre there has been phenomenal brand placement in music videos and tie-ups with top celebrities,  but what’s made their brand consistent increase in profits possible has been the fact that the company has not created a US-centric product as many of it failed American predecessors and contemporaries have.  They’ve gone for world domination.

With strategic partners in the world trend setting markets of Tokyo and Seoul, as well as consumer savvy zones such as Hong Kong, Singapore and Taipei, this global audio brand works with local leaders and icons in every significant market.  And they will not stop there, the brand is recruiting and evolving as it grows to fit, expand and redefine its corner of the auditory sensory technology.

Some may call it a takeover, I see it as a creative makeover to a dull industry that needed an injection of perspective to the previously ‘geeky stereophonic culture’.  Everyone’s ears deserve good sound, not just audio techs and DJs.

Let’s Party!

Tonight (August 17) the brand will host a party at celebrity hotspot Vanity Lounge in Roppongi with special guest Verbal.

 

 

 

 

 

Talking about Tokyo: Interview with J-Lie

Jim Jones an J-Lie on set for the 'Get it On the Low' music video

Not following J-Lie yet?  Then jump on the band wagon before it turns into a private G6 cuz that’s the direction this rising star is heading in.  Most recent collabs include Kendrick Lamar, Jim Jones, Wacka Flocka and more. You can cop his project Local Tourist on iTunes now.

Name: J-Lie
Occupation: Musician
Twitter: @Jlie
Tumblr: http://jlie.tumblr.com
Website: www.j-lie.com

@TokyoTwilighter: How many times have you been to Tokyo? 

J-Lie: Just once earlier this year (January 2011). It was an amazing experience. I cannot wait to come back.

@TokyoTwilighter: What was the best part of your trip?

J-Lie wearing Slowbucks gear featured in popular Japanese hip hop magazine 411

J-Lie: Stepping my feet onto Japanese soil strictly for musical purposes was the best part of my trip. I’ve always wanted to visit Tokyo. I am really into fashion so visiting has always been on my bucket list. Growing up I never imagined I would get paid to come out there and enjoy the culture and people. God is great.

@TokyoTwilighter: Did you try any interesting food or snacks?

J-Lie: Okonomi – Yaki was amazing.  Also the crazy thing to me was that there was sushi in the 7-11. I definitely had to get some just to see the quality from a corner store… and it was GREAT!

@TokyoTwilighter: Where did you go party?

J-Lie:  I only partied at the places that booked me for shows and that was F-Bar and Vanity Lounge. Both were amazing but Vanity was my favorite – the panoramic view was unbelievable. I was very surprised at the Tokyo nightlife.

@TokyoTwilighter: What did you buy in Tokyo?

J-Lie: I really just bought a bunch of things for my friends and family – souvenir type things. But of course I had to buy the True Blue Jordan III’s. I still haven’t worn them but maybe in a year or so I will.

@TokyoTwilighter: Did you learn any Japanese?

J-Lie: I did but unfortunately I already forgot it.  I do remember domo (meaning Thank you)  though. I use it constantly.

@TokyoTwilighter: What do you DEFINITELY want to do next time you visit that you haven’t done yet?

J-Lie: I want to make more time to interact with my fans on a more personal basis. Not just show up to the venue , perform, and go to a VIP section.  After my trip I realized how many real fans I have in Japan and that I need to show them how much I appreciate them.

 

 

When J-Lie was in Japan earlier this year I was lucky enough to meet him to interview him for Alist247.  You can check out that interview here.